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Tlamela Community Aid Newsletter – March 2018

 Mar 16th, 2018

Tlamela Fundraising & Marketing Workshop – Johannesburg

Fundraising is becoming very competitive, with more and more organisations looking for their share of donor funding. Acquire the skills you need to make sure you don’t miss out by attending our one-day Johannesburg Fundraising & Marketing Workshop on March 16th, 2018, at Killarney Country Club, Johannesburg.

Acquire the fundraising skills you need to get noticed by donors, and dramatically increase your chances of success when applying for funding with the skills you’ll acquire at this essential workshop.

We will focus on meeting donor expectations, successful fundraising in economically uncertain times, and harnessing the power of social media to raise awareness of your organisation – and encourage more people to donate.

For just R1 499 per delegate, you’ll benefit from Chris Windell’s 40+ years of fundraising experience, as well as hearing from social media and marketing communications experts. This is the ideal opportunity to gain insights into the South African fundraising environment, and to acquire the skills and strategies you need to get noticed and make a difference.

If you’re involved in the management of an NGO or welfare organisation, and you care about using fundraising to have a positive impact, then this workshop is a must-attend event.

For more information and to secure your place, please click here.

Alternatively, please call 074 035 7381 or email

Tlamela Workshop Calendar for 2018

We have now confirmed the dates of all our Tlamela Fundraising & Marketing Workshops for 2018. Wherever you are in South Africa, we’ll be holding one of these invaluable and very popular workshops near you over the course of the next few months.

Whether you’re an experienced or novice fundraiser, fundraising manager, NPO, volunteer or part-time fundraiser – or you simply to wish to further your professional development and upgrade your skills – these one-day workshops are essential.

Past attendees report that they have returned to fundraising with increased knowledge and confidence, and renewed enthusiasm. This has resulted in greater fundraising revenue for their causes and more positive change across our Rainbow Nation.

“Not only did I enhance my skills, I started to implement what I learned immediately” – Herna Adams (AbbAsorg)

Confirmed workshop dates:

  • March 16th – Johannesburg
  • May 10th – Stellenbosch
  • June 8th – Rustenburg
  • July 20th – Durban
  • August 24th – Port Elizabeth
  • September 13th – Nelspruit
  • October 26th – Pretoria

Don’t get left behind – book your place today!

For more details, visit or see our Facebook page.

Fundraising Experience & Expertise

In this newsletter, Tlamela fundraising guru Chris Windell looks at the importance of prospect research.

Prospect research forms an integral part of the whole fundraising programme, as you need to determine which are the companies or institutions that are most likely to support your project or programme.

All institutions and companies have certain criteria which must be met before they can donate, and it is your responsibility as a fundraiser to understand what these are.

If, for example, you are raising funds for an educational programme, it would be irresponsible to make an appointment with a prospective donor only to discover during the meeting that the main focus of their CSR spend is environmental projects.

Spend as much time as you feel is necessary on prospect research, including contacting the institution or company to request any information you cannot find elsewhere. This knowledge could well prove to be worth its weight in gold.

Work smarter, not harder

The information you gather by doing this research must be added to your database, Customer Relations Management (CRM) programme, or contacts spreadsheet for future use.

Most organisations review their giving criteria on an annual basis, or in a 3 to 5-year cycle. It is your responsibility to keep this information up to date to avoid missing out on the opportunity of a grant.

By regularly updating your data, you are also making contact (again) and keeping your prospective donor aware of your organisation. It shows them that you are serious about what you do, and donors will appreciate this effort more often than not.

Turn fundraising into friendraising

Although you can get most of the details you need from the internet, it’s important to also call or email the prospective donor to make yourself known to them. This is the vital first step in building a mutually rewarding relationship.