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National Fundraising and Marketing Workshop – Bloemfontein

Event Details

Date - 9 November, 2017
8:00 am - 4:00 pm

Corporate Boutique Hotel and Conference

Physical Address:
3rd Avenue & Brill Street, , Westdene, Bloemfontein
GPS Co-ordinates:


About this event

Tlamela Community Aid presents a unique and practical fundraising workshop, based on actual experience in the South African context. The workshop will focus on three essential issues:

  1. How do I actually go about raising funds successfully in the current demanding economic climate?
  2. How do I market my organisation and use social media to benefit not only the organisation, but also my fundraising efforts?
  3. What does the donor expect from me?


  • To provide a better understanding of the South African fundraising environment.
  • To learn and touch up on the basic and more advanced principles of successful fundraising.
  • To learn how to plan, implement, manage and administer a fundraising campaign.
  • To learn the fundamentals of proposal writing, donor research and donor reporting.
  • To learn how to compete successfully in a highly competitive environment.
  • To learn to prepare a practical marketing plan and how to utilise it to the benefit of your organisation.
  • To learn how social media, advertising, publicity, direct marketing, public relations and 
promotions can support your fundraising efforts.
  • To learn how to prepare a proposal and manage the budget.
  • To learn what donors expect from fundraisers – direct from a corporate donor.

This workshop is essential for the professional development of both less experienced and experienced fundraisers, fundraising managers, NPOs, volunteer fundraisers, part-time fundraisers and all those who wish to upgrade their skills and acquire new insights into this highly competitive and satisfying business. Excellent reports and feedback have also been received from churches, marketers, schools, clubs, welfare organisations, NGOs and various institutions that are partly or wholly dependent on outside funding. In fact, this workshop is a must for people involved in the management of welfare organisations. We are sure that you will face the challenges of fundraising with renewed enthusiasm, confidence and knowledge.


Chris Windell: Chris has been in fundraising for more than 40 years, in South Africa and abroad. He is a prolific presenter who has been associated with tertiary institutions, welfare organisations, NGOs, schools and clubs. He is also the author of three books, including the current Fundraising – The Complete Guide (order on

Winton Windell: Winton has been in media, marketing and fundraising for the past 25 years. He has worked as a journalist at a daily newspaper, as editor of a local newspaper, and in media relations at a big corporate. He has also consulted on advertising at a radio station and in the fields of marketing at one of South Africa’s leading universities, and has been a fundraiser for various organisations. He specialises in integrating all the marketing and communication elements to optimise results.

Registration coffee/tea
Midmorning refreshments


08:00 – 09:00 Arrival & Registration Coffee/Tea
09:00 – 09:15 Welcome and Introduction to Fundraising Chris Windell
09:15 – 10:00 Fundraising: Session 1 Chris Windell
10:00 – 10:45 Fundraising: Session 2 Chris Windell
10:45 – 11:00 Tea Break
11:00 – 11:45 What Donors Expect of Fundraisers Winton Windell
11:45 – 13:00 The Role of Marketing and Communications in Fundraising Winton Windell
13:00 – 13:30 Lunch
13:30 – 14:30 The Role and Importance of Social Media in Fundraising Winton Windell
14:30 – 15:30 Fundraising: Session 3 Chris Windell
15:30 – 16:00 Question & Answers Wrap Up & Closure Chris Windell


Fields marked with * are compulsory. *We are Not VAT registered

Bookings are closed for this event.

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